Top 5 Fashion Games on Unified Platform in Kenya in Q1 2023

The first quarter of 2023 saw notable trends in the performance of the top 5 fashion games in Kenya, based on data from Sensor Tower. Here is a detailed look at their weekly downloads, revenue, and active user metrics.

dress Up Games experienced a gradual decline in weekly downloads, starting from around 5.1K in late December 2022 and dropping to approximately 2K by the end of March 2023. The app saw a similar downward trend in weekly active users, starting from about 9.6K and ending the quarter with around 5.4K.

Makeover & Makeup ASMR had a peak in weekly downloads early in January, reaching over 8.2K, but this number decreased to roughly 1.3K by the end of the quarter. The weekly active users showed a more fluctuating trend, starting at 4.6K in late December and peaking at around 12.7K in mid-March before settling at approximately 11.4K.

Makeover salon: Makeup ASMR saw an initial surge in weekly downloads with 7.6K in mid-January, but this number dropped significantly to about 1.8K by late March. The active user count followed a similar pattern, starting at 6.2K and ending the quarter at around 3.3K.

dream Wedding! had a consistent decrease in weekly downloads from 7.2K in late December to around 2K by the end of March. The weekly active users also declined steadily, beginning at 14.1K and ending the quarter with about 6.9K.

fashion Battle - Dress up game maintained a relatively stable download rate, starting with around 6.3K in late December and ending with approximately 3.2K in late March. The active user count showed a slight decline early in the quarter but recovered, ending with about 10.4K in late March.

For more detailed insights and trends, visit Sensor Tower.